Building systems of trust in the age of AI while staying human at heart

When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with…

What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant

When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans. We had a global team of more…