Be human or be ignored — why authenticity matters and how my brand helped me launch a business

I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so … self-promoting. Weren’t…

Social Media Engagement: How to Make Your Brand the Life of The Digital Party

Engagement on social media is like mingling at a party. There could be tons of people in the room (read: following you), the music could…

Genome & Company’s Skincare Brand UIQ Expands into North America with Official Amazon Brand Store Launch

Official debut signals full-scale entry into global markets Biome Barrier Cream Mist earns ‘Amazon’s Choice’ designation , /PRNewswire/ –Genome & Company, a global clinical-stage biotechnology…

Personalized experiences: Why I love them (+ brand examples)

Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the…

Inside GM’s decade-long battle to revive Cadillac as the quintessential American luxury car brand

The “Saarinen Lobby” inside General Motors’ global design headquarters on the campus of its Warren Technology Center outside of Detroit, Michigan. GM WARREN, Mich. —…