Personalized experiences: Why I love them (+ brand examples)

Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the…

Inside GM’s decade-long battle to revive Cadillac as the quintessential American luxury car brand

The “Saarinen Lobby” inside General Motors’ global design headquarters on the campus of its Warren Technology Center outside of Detroit, Michigan. GM WARREN, Mich. —…