I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so … self-promoting. Weren’t…
Tag: brand
Personalized experiences: Why I love them (+ brand examples)
Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the…
Inside GM’s decade-long battle to revive Cadillac as the quintessential American luxury car brand
The “Saarinen Lobby” inside General Motors’ global design headquarters on the campus of its Warren Technology Center outside of Detroit, Michigan. GM WARREN, Mich. —…