Local Greater Boston Plumber Surprised with Billboard Inside Fenway Park

/PRNewswire/ — For 34 years, 128 Plumbing, Heating, Cooling, and Electric has taken pride in being a top provider of residential heating, air conditioning, plumbing,…

This behavioral science principle can make your billboard go viral, here’s how

Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher quality or status.…