Uber is entering India’s growing B2B logistics market by extending its partnership with the Indian government-backed nonprofit that aims to break the domination of the…
Tag: B2B
How Heike Young Uses Humor to Transform B2B Marketing
It’s rare that a B2B marketer is funny on LinkedIn. And not “posted a meme about ChatGPT taking over my job” funny. I mean genuinely,…
My Favorite B2B Email Marketing Examples and What Teams Can Learn
A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many…
B2B marketing team structures every company should consider
Choosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something that will work in the…
Forget B2B or B2C: It’s time for B2H
This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged. Meet the Master Bryetta Calloway…