Football has xG. Now it has xC. Sinch reveals AI-powered ranking of football’s most authentic managers

/PRNewswire/ — Will this summer’s football managers remind us that there are “no easy games at this level”? Will they insist that their players have…

The buyer persona gap that’s costing you customers and making your marketing less authentic [+ the fix]

Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing campaigns, customer journeys, and even…