Collaboration drives measurable impact for a Florida Destination Marketing Organization, delivering 2.3 million attributed visits /PRNewswire/ — Causal, an award-winning provider of advanced digital advertising…
Tag: Attribution
Attribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.)
“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson. With email marketing, your brand’s message has…
What is an attribution window in marketing? What marketers need to know
An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open, or page view — can…