When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if page views were up. Traffic…
Tag: Analytics
Sponsored Content: Analytics Failure isn’t a Tech Problem, it’s a Data One (and a Universal Semantic Layer is the Fix)
By Lauren O’Connor As someone who spent my early career in healthcare analytics, I’ve seen firsthand that it’s not dashboards or models that slow us…
Expediting Modern Analytics and AI Innovation with Informatica
Behind every successful, modern analytics and AI initiative is a strong data foundation supporting it, comprising of an effective data integration strategy. With data integration…
Kubit Launches ‘Ask Kubit’: Explainable AI for Customer Journey Analytics
, /PRNewswire/ — The Board of Directors of Dover Corporation (NYSE: DOV) today increased its quarterly cash dividend to $0.52 (fifty-two cents) per share, from…
COTA partners with LCP Health Analytics to advance the use of US RWD to support HTA decision making internationally
US + UK Data to Address Key Evidence Gaps in Access to Medicines , /PRNewswire/ — LCP Health Analytics is partnering with COTA to explore…
Unified Analytics as the Catalyst for Data-Driven, Real-time Enterprise Success
Becoming a fast, data-driven organization requires a lot of work under the hood. Integrating, processing, and analyzing data from a diverse, endless range of sources—in…
Singapore Airlines Enhances Customer Experience Analytics with Qualtrics
, /PRNewswire/ –Qualtrics, the leader and creator of the experience management category, today announced that Singapore Airlines (SIA) is using its solutions to enhance its…
Qlik Cloud Analytics is Now Available in the New AWS Marketplace AI Agents and Tools Category
Jul 22, 2025 By Stephanie Simone Qlik, a global leader in data integration, data quality, analytics, and AI, is offering the Qlik Cloud Analytics in…
Underscoring AI/ML and Advanced Analytics with Robust Data Engineering
If good data is the fuel for AI/ML and advanced analytics, smart data engineering is foundational for setting these systems up for success. Without proper…