Mudd Advertising Acquires DealerTrend to Accelerate Automotive Marketing Technology Innovation

, /PRNewswire/ — Mudd Advertising announced its acquisition of DealerTrend, Inc., a Reno, Nevada–based automotive technology company known for its dealer websites, inventory management, andAPI-driven…

FOX Advertising Launches Enhanced Brand Storytelling Program with Strategic Investment in The Lighthouse

, /PRNewswire/ — FOX Advertising announced today a strategic investment inThe Lighthouse (part of the Whalar Group), the innovative studio and campus space designed specifically…

Digital Advertising Alliance Announces Review of Application of DAA Self-Regulatory Principles to AI Systems and Tools

DAA’s Principles and Communications Committee Will Consider New Guidance Around AI Collection and Use of Interest-Based Advertising Data , /PRNewswire/ — The Digital Advertising Alliance…

Online advertising: All you need to know

Millions of businesses worldwide invest billions in paid ads each year to put themselves in front of as many people as possible. And they’re doing…

How AI will impact advertising, according to top marketing executives [new data]

AI is gaining traction in every industry and advertising is no different. So, I surveyed 247 advertisers to ask about their AI usage – everything…

28 free advertising tips for your small, large, or local business

When I first started my small business, advertising seemed daunting. With a limited budget, I couldn’t fathom spending thousands on TV commercials or ad campaigns.…

How to master the basics of social media advertising [+ 5 examples]

I can’t imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to…