/PRNewswire/ — World-class cyclist Tadej Pogačar appeared in Vienna alongside KuCoin leadership at the official KuCoin-EU launch event, marking his first public appearance related to the platform’s recently announced partnership.
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The event was attended by BC Wong, CEO of KuCoin, Sabina Liu, Managing Director of KuCoin EU, Christian Niedermüller, COO of KuCoin EU, executives, media representatives and invited guests to celebrate the founding of KuCoin EU and introduce the partnership to a European audience.
Pogačar joined KuCoin’s leadership team during the press conference and later attended the VIP gala, underscoring the collaborative nature of the relationship. His presence reflected the shared values at the heart of the partnership – discipline, consistency and long-term performance.
“At the highest level of cycling, success comes from preparation and the ability to stay focused for long periods of time,” Pogačar said during the event. “Performance is built step by step, and trust is gained in the same way.”
BC Wong, CEO of KuCoin, noted that the partnership represents a shared commitment to professionalism and sustainable excellence.
“Tadej’s approach to elite sport reflects discipline and consistency at the highest level,” said BC. “These characteristics are strongly consistent with our vision of long-term development.”
Pogačar is widely regarded as one of the most successful cyclists of his generation and has earned worldwide recognition through his sustained successes on cycling’s most demanding stages. His emphasis on preparation, safety and consistency has made him one of the defining athletes of modern professional cycling.
The launch event in Vienna was a public milestone for the partnership, bringing together sport and digital innovation in a framework that emphasized professionalism and long-term commitment over short-term visibility.
KuCoin explained that the collaboration will be further expanded through value-based engagement, with a focus on shared principles such as performance, discipline and credibility.
Information about KuCoin
Founded in 2017, KuCoin is a leading global crypto platform trusted by over 40 million users in more than 200 countries and regions. The platform offers innovative and compliant digital asset services, providing access to more than 1,000 exchange-listed tokens, spot and futures trading, institutional asset management and a Web3 wallet. KuCoin does not provide services in the European Economic Area (EEA). In the EEA*, KuCoin EU is operated by KuCoin EU Exchange GmbH.
Information about Tadej Pogačar
Tadej Pogačar is one of the world’s leading professional cyclists and is one of the most successful athletes of his generation. A four-time Tour de France winner and current UCI road world champion, he is widely regarded as one of the greatest riders of the modern cycling era. Known for his discipline, consistency and technical precision, Pogačar has achieved sustained success at the highest levels of professional cycling.
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