Precisely Consolidates Master Data Management with Data Governance to Power Advanced Analytics

Oct 15, 2025


By Stephanie Simone

Precisely, the global leader in data integrity, is enhancing its EnterWorks software, integrating master data management (MDM) with the Data Governance service in the Precisely Data Integrity Suite.

According to the company, this release enables organizations to easily link master data to policies, goals, and metrics to ensure greater visibility, accountability, and compliance across the business.

By bringing EnterWorks master data into the Data Integrity Suite’s Data Governance service, Precisely aims to give teams across IT and business functions the ability to quickly discover and interpret the data that matters most, align it with compliance requirements and strategic priorities, and build a shared language that drives confidence and collaboration, the company said.

“Too many organizations have invested in MDM initiatives, only to find the value falls short when teams can’t easily access or apply master data in the right business context—and with today’s focus on AI, that gap results in a serious competitive disadvantage,” said Cameron Ogden, SVP of product management at Precisely. “By making the invisible visible, creating a common business language, and applying AI to automate tasks such as asset descriptions, customers can strengthen audit readiness, realize ROI, and ensure their data is trusted and ready to fuel advanced analytics and AI initiatives.”

In addition to the integration with data governance policies, assets, and definitions, the updates to EnterWorks introduce a modernized user interface with visual enhancements across the dashboard, repository lists, and record detail views.

The refreshed design aligns with the Precisely Data Integrity Suite, creating a cohesive experience across the solutions that simplify onboarding and encourages broader adoption of governance-aligned data practices, the company said.

By consolidating MDM and data governance from a single vendor, organizations can:

  • Increase visibility and shared understanding of master data with a single, searchable catalog of EnterWorks metadata alongside all other enterprise data assets in the Data Integrity Suite
  • Increase productivity with AI-powered asset descriptions of key master data fields directly in the Data Integrity Suite
  • Expand MDM ROI and improve compliance by showing how EnterWorks master data fields relate to goals, KPI’s, metrics, policies, and rules
  • Eliminate manual spreadsheets by seeding business glossary and data catalog metadata directly from EnterWorks
  • Accelerate adoption and productivity with a modernized user interface across platforms

For more information about this news, visit www.precisely.com.

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