UCaaS Specialist 8×8 Names Samuel Wilson as Permanent CEO

Cloud communications provider 8×8 has announced that its interim CEO since November will now lead the company into its next phase of growth. Samuel Wilson,…

50 Ideas for Your 2023 Small Business Marketing Strategy

Whether you’re launching a new business or already have one, having a small business marketing strategy that includes a strong online presence for your brand…

The Top 15 AI Tools for Marketers

In the summer of 1968, audiences everywhere were shocked by the sights and visions presented in Stanley Kubrick’s 2001: A Space Odyssey. Sign Up to Try…

How to Generate Leads on Social Media

According to HubSpot research, 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. With 4.70 billion…

The Ultimate Guide to Storytelling

Storytelling is an art. Like art, it requires creativity, vision, skill, and practice. It’s a crucial part of the most successful marketing campaigns, and it…

Intel Vows To Restore Staff Salaries In Fall As EMEA Head Resigns

Intel is vowing to restore the salaries of executives and senior employees this fall after their base pay gets reduced next month as part of…

Microsoft Layoffs Hit Employees In HoloLens, Advertising And Marketing Departments

The earliest round of Microsoft’s 10,000 layoffs happened Wednesday, with employees in the areas of marketing, advertising, recruiting, gaming and mixed reality among those to publicly report…

The Ultimate Guide to Content Distribution

Year after year, hundreds of marketers report increased efforts and spending on content marketing — or the intention to do so. But great content is…

20 Technical Skills Every Marketer Needs

Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a…

International SEO: How to Optimize Your Website for Other Countries

You might think that you have mastered the art of SEO already, but international SEO is a completely different ball game. You’ll need to master this skill…