In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious. This…
Search Results for: Marketing spend
5 Steps to Create an Outstanding Marketing Plan
Do you take a good, hard look at your team’s marketing strategy every year? You should. Without an annual marketing plan, things can get messy…
American Express’ 12th Annual Small Business Saturday® Reaches an All-Time High with an Estimated $23.3 Billion in U.S. Consumer Reported Spending
Online shopping at a small business on Small Business Saturday was up slightly, with 58% of shoppers reporting that they made a purchase online, compared…
Video Conferencing Market Procurement Intelligence Report With COVID-19 Impact Update | SpendEdge
The Video Conferencing market will register an incremental spend of about USD 2.53 Billion, growing at a CAGR of 9.08% during the five-year forecast period. A…
How This Startup Aims To Help Firms Control Google Cloud Spending
Many companies may find it easy to migrate and operate in the cloud, but one issue still remains: how to control the associated costs. As…
Demand Spring Launches Two New Marketing Surveys
Surveys to determine how marketers are adapting to working from home; changes to V3 Media stack Revenue Marketing consultancy Demand Spring is launching two surveys that will…
Full Circle Insights Launches Digital Source Tracker with the Full Circle Method for Digital Marketing
New Dashboards Enable Marketers to Drive Digital Marketing Efficiency Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, announced the company has launched…
V3Media Interview with Shashi Seth, SVP at Oracle Marketing Cloud
From eBay to Google to Oracle, tell us about your journey in product innovation. My journey in Product Management started at eBay, during a time…
Marketing Technology Primer on “What is Sentiment Analysis”
This is Part One of the Marketing Technology primer on “Sentiment Analysis” and features the top definitions from the industry A lot has changed in…
Sales and Marketing Leaders Increase Video Investments Even Though 80% Not Confident in Measuring its Performance
For the Sixth Consecutive Year, Video Investment Is up and 94% of Companies Say Videos Are Valuable in Their Daily Marketing Mix. Vidyard, the leading…