Adapting To The Cloud Marketplace
The rise of online marketplaces, including those operated by the cloud hyperscalers, is changing the channel landscape with both IT vendors and solution providers having to adapt to this new way for customers to acquire and consume IT products and services.
Many channel companies are looking to the IT companies they have strategic partnerships with to help them navigate this new way of doing business.
That’s why as part of the CRN Partner Program Guide we asked IT companies the question: How is your channel program adapting/changing its strategy given the rise of cloud marketplaces?
In the following slides we provide the answers that 20 of the 250 IT vendors who submitted applications for this year’s Partner Program Guide provided to that question.
The CRN 2024 Partner Program Guide offers the information solution providers need to evaluate the channel programs operated by the IT vendors they work with or are considering partnering with. The guide is based on detailed applications submitted by vendors outlining all aspects of their partner programs. Details of every vendor’s partner program can be found at CRN.com.
As part of the Partner Program Guide, CRN designates some programs as 5-Star Partner Programs because they provide the most comprehensive lineups of incentives, resources, training, services and benefits.
Slide shows in the 5-Star Partner Program Guide series running this week include companies that provide products and services in cloud platforms and infrastructure, devices and peripherals, data storage and backup, networking and unified communications, security, software, and systems and data center, in addition to 5-Star partner programs operated by startups.