Dell Technologies has announced several additions to its Latitude and Precision business laptop lines, including the new Latitude 9330 and three new Precision 7000-series models.
The Latitude 9330 tops off the Latitude line and is aimed at C-suite executives or creative professionals who need enhanced hybrid work features with a 2-in-1 form factor that is both powerful and portable. The new Latitude features enhanced connectivity with 5G, Wi-Fi 6, improved video conferencing capabilities, and enhanced online security and privacy features.
Rahul Tikoo, senior vice president of Dell’s Client Product Group, told CRN that the new devices juggle the changing needs of today’s workforce with expectations laid out by a new generation of users. Younger workers, he said, expect enhanced connectivity features.
“They are the digital generation,” Tikoo said. “These are folks that grew up with smartphones and tablets and personal technology on demand. So, they are expecting those same experiences from their work devices. Better connectivity has become critical.”
Tikoo also touted the Dell Optimizer AI software that’s included on the new machines. The company said Dell Optimizer is the only AI-based optimization software that learns and responds to the way someone works and is designed to automatically improve application performance, battery run-time audio settings and privacy while in use.
The 9330 also builds on the company’s commitment to increasing its use of sustainable materials, building on its recently released Latitude 5000 series’ use of recycled ocean-bound plastics. The 9330 sports a keyboard that is made with 44 percent recycled materials. It is outfitted with bio-based rubber feet and recycled ocean-bound plastic makes up 28 percent of the fan housing. The packaging for the 9330 will be made from 100-percent recycled material.
Page Motes, head of corporate sustainability for Round Rock, Texas-based Dell, told CRN the company is well on its way to achieving its 2030 goal of having 100 percent of its packaging made from recycled or renewable material. “Our customers are asking us, ‘What are you doing to make your products more sustainable so we can feel good about buying them?’ Tons is the answer,” she said.
Motes said channel partners can use sustainability as a selling tool.
“We want to make sure that our channel partners understand and have a good set of ways in which they can bring to life what we are doing in our product portfolio,” she said. “In that partnership model, they are on the front lines. We want to make sure they understand Dell’s vision and feel really great about the partnership they have with Dell.”
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