From immersive alpine experiences to the “12Guardians of KuCoin,” festival presence brings the KuCoin brand philosophy to life by making trust visible to a global music community.
/PRNewswire/ — KuCoin, a leading global crypto platform built on trust, today announced the launch of its immersive on-site activations for Tomorrowland Winter 2026, marking the first major festival experience under its global partnership with Tomorrowland.
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Tomorrowland Winter will be held from March 21 to 28, 2026 in the famous Alpine resort of Alpe d’Huez, welcoming more than 24,000 visitors on average per day for a week of celebration of electronic music. The festival will welcome internationally renowned artists such as Steve Aoki, Steve Angello, Lost Frequencies and Dimitri Vegas. One week before the festival opens, KuCoin will take its “Guided into the Future” campaign to the French Alps through a series of experiences designed to connect music, culture and digital innovation.
Building on KuCoin’s previously announced 2026-2028 global partnership with Tomorrowland, the upcoming activations reflect a deeper alignment between global music culture and the evolving digital asset ecosystem, both anchored in the principles of community, creativity and trust.
Commenting on this collaboration, BC Wong, CEO of KuCoin, highlighted the shared community spirit behind this partnership. “Trust is the foundation of any thriving community,” he said. “Tomorrowland has created one of the most vibrant global communities through music and creativity. At KuCoin, we believe the future of digital finance should be built on the same principles of openness, collaboration and trust. Our presence at Tomorrowland Winter reflects our commitment to connecting technology with culture and empowering global communities.”
As part of its campaign at Tomorrowland Winter, KuCoin will introduce three immersive festival experiences on the mountain, transforming trust into a visible and shared experience for the global Tomorrowland community.
Follow the Green Glow: The 12 Guardians of KuCoin
At the heart of KuCoin’s presence at the festival are the 12Guardians of KuCoin, inspired by the iconic guides of Tomorrowland.
Made up of six artists and six marching band musicians, the guardians will move around the festival site, energizing crowds and guiding attendees to KuCoin experiences on the mountain.
In the Tomorrowland universe, guards are widely recognized as trusted helpers for festival-goers. By bringing this role to life through KuCoin-inspired performances, KuCoin transforms the abstract idea of trust into a living presence within the festival community.
Sound on the slopes: day sessions in the mountains
During the day, KuCoin will host its first Alpine activation next to the Frozen Lotus Stage at La Folie Douce, one of the ski slopes’ liveliest social hubs.
Open daily from 12:00 p.m. to 4:30 p.m., the space will feature DJ performances and a lively après-ski atmosphere, creating a natural gathering place for Tomorrowland’s international community.
Immersive experience after dark: anchor point in the main festival area
In the evening, KuCoin will host the KuCoin Base Point in the main festival area, open from 7:00 p.m. to midnight for the duration of the festival.
The experience will include an immersive installation with dynamic green-colored motion tracking visuals, creating interactive photo and video moments designed to capture the energy of the festival while bringing the KuCoin brand identity to life.
Over the past twenty years, Tomorrowland has become one of the most influential music festivals in the world, bringing together hundreds of thousands of fans each year and reaching millions more through global broadcasts and digital experiences. Its winter edition in the French Alps combines music, travel and culture in a unique Alpine festival that attracts an international community of fans.
By collaborating with a globally recognized cultural platform like Tomorrowland, KuCoin continues to expand its presence beyond the crypto industry – connecting digital innovation with global audiences through shared cultural experiences. Through music, culture and immersive storytelling, KuCoin’s presence at Tomorrowland Winter reflects its broader vision of building a global digital ecosystem where trust connects communities across borders and strengthens the future of digital finance.
About KuCoin
Founded in 2017, KuCoin is a leading global crypto platform trusted by over 40 million users in over 200 countries and regions. The platform offers innovative and compliant digital asset services, enabling access to over 1,000 listed tokens, spot and futures trading, institutional wealth management and a Web3 wallet. KuCoin does not offer services in the European Economic Area (EEA). In the EEA*, KuCoinEU is operated by KuCoinEUExchangeGmbH.
À propos de Tomorrowland
Founded 20 years ago by Belgian brothers Manu and MichielBeers, the Tomorrowland festival remains a family business, run by a creative and passionate team. Over the years, Tomorrowland has become a global entertainment brand. The WEAREONE.world group is made up of several business units: Festivals and Events, Music, Experience, Leisure, Products and Fiction. Today, its more than 350 enthusiastic team members truly create magic from the group’s headquarters in Antwerp (Belgium) and its local offices in Brazil, France and Ibiza.
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