Intel’s Gelsinger: AMD’s Lead ‘Over’ With New Alder Lake, Sapphire Rapids CPUs

Setting A ‘Torrid Pace’ To Reclaim The Title Of ‘Unquestioned Leader’

When it comes to Pat Gelsinger’s return to Intel and what it means for the chipmaker’s future, the 30-year company veteran sees a common thread with Steve Jobs’ journey back to Apple and how that ushered in a new golden era for the tech giant.

This comes down to the fact that Gelsinger left Intel in 2009 and spent 11 years working at other companies, EMC and VMware in his case, before heeding the call back home.

[Related: Why Pat Gelsinger Decided To Wind Down Intel’s RealSense Unit: Exclusive ]

“Steve Jobs had an 11-year vacation from Apple. I had an 11-year vacation as well. And in it, I learned a lot of things,” he said in an exclusive interview for CRN’s October cover story.

Now that he’s CEO of Intel, Gelsinger said he’s setting a “torrid pace” to make the company the “unquestioned leader” in every product category it competes in. Even with the new Alder Lake client CPUs that launch this fall and the Sapphire Rapids server CPUs coming next year, Gelsinger said the days of rival AMD claiming CPU dominance are coming to an end.

“AMD has done a solid job over the last couple of years. We won’t dismiss them of the good work that they’ve done, but that’s over with Alder Lake and Sapphire Rapids,” he said.

Gelsinger is also not fazed by Apple weaning its reliance on Intel CPUs in favor of homegrown chips that are powered by British chip designer Arm.

“We ultimately see the real competition to enable the ecosystem to compete with Apple,” he said.

For Intel to be successful, Gelsinger said the company will need to work closely with channel partners who create solutions based on the chipmaker’s components.

“Either directly or indirectly, it’s pretty important how we work with, partner with and support our channel partners, because that’s fundamentally how we get our technologies to market,” he said.

In his exclusive interview with CRN, Gelsinger talked about how the upcoming Alder Lake and Sapphire Rapids CPUs will put the heat on AMD, his view of Arm’s emergence in the data center and the importance of channel partners to Intel’s future.  1   23… 5NextRELATED TOPICS:


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