Leading Media Tech Connects Digital and Physical Advertising Spaces to Expand Its AI-Powered Global DOOH Network
/PRNewswire-HISPANIC PR WIRE/ — ICARO Media Group, Inc. (ICARO)a leading AI-powered media tech company, today announced the strategic acquisition of LiftMedia, an innovative Digital Out-of-Home (DOOH) advertising company specializing in elevator display content and advertising media.
The acquisition of Europe-based LiftMedia follows ICARO’s recent purchase of award-winning DOOH company RioVerde in Brazil. These acquisitions combine a dramatically expanded digital screen presence with ICARO’s AI-powered advertising and media platforms, ensuring the delivery of highly targeted and engaging experiences. This combination provides an unprecedented advantage for advertisers seeking deep, hyperlocal market penetration in Latin America, Europe and North America.
“This is an extraordinary and historic moment for ICARO Media Group that will create significant long-term value for ICARO and our shareholders,” said Paul Feller, President and CEO. “Combining ICARO’s AI-powered engagement technologies in Latin America and North America with LiftMedia’s out-of-home media business in Europe will increase viewer engagement, offering users highly relevant content such as breaking news, sports and family entertainment, all with hyper-targeted advertising.”
About ICARO Media Group
ICARO Media Group is a media tech company that enables telecommunications companies, networks and brands to monetize their audiences through integrated multi-screen experiences, platforms that deliver content over the Internet (OTT), digital advertising, out-of-home (OOH) media and engagement solutions powered by AI. Operating in many countries, ICARO connects content, data and technology to transform the way users, platforms and advertisers interact, to create a true multi-channel monetization ecosystem.
About LiftMedia
LiftMedia is a company specializing in digital out-of-home (DOOH) media, focused on advertising through digital screens installed inside elevators of residential and commercial buildings. Its business model is based on the delivery of high-impact segmented messages designed to connect brands with affluent audiences in a direct, relevant and non-intrusive way.
Forward-Looking Statements: Statements contained in this press release regarding plans, strategies, projections of results and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Exchange Act of 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors. Although the company’s management believes that the expectations reflected in the forward-looking statements are reasonable, the company cannot guarantee future results, performance or achievements. The company undertakes no obligation to update these forward-looking statements.
Contacto: Christopher Stankiewicz, [emailprotected]
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SOURCE ICARO Media Group