This week on TechCrunch’s founder-focused podcast, Build Mode, Isabelle Johannessen isjoinedby SarahLucena,the CEO and co-founder ofMappa,abehavioralintelligence platform that uses voice AI to decode humanbehaviorinless than60 seconds.
Lucena got the idea for Mappa after trying to build a marketing team but continually feeling like she had made the wrong hires. “And I was so frustrated because I was hiring for what I thought were the right skills. It looked great on paper but didn’t really work in real life,” Lucena said.
She had learned firsthand that hiring is typically based on markers of success like college degrees, previous work experience, and a gut instinct. But she knew there had to be a better way. So she developed Mappa and spent years creating a proprietary dataset based on hundreds of interviews that allowed her team to analyze behavior based on biomarkers indicated through people’s speech patterns. Through this process, the Mappa team found that to make the right hire the first time, a candidate can’t just be great on paper; they also have to be compatible.
“There’s no trait that’s good or bad inherently; it’s more of what environment do you put that person in, and what roles are better aligned with people’s sort of tendencies and styles. So that’s how we’ve been thinking about defining compatibility,” Lucena said in the podcast interview.
Mappa is powered by an all Latinx team that knows how frustrating it is to be overlooked based on superficial biases or a lack of the “correct” experiences. She describes them as underdogs that understand this problem on a personal level.
“We are all underdogs. We are all folks that have been overlooked in some degree. And I guess that makes it even more important that we are the ones building this,” Lucena said. “Having people like us building this technology, at the level we are doing, with the quality we are able to get to the market and serving our clients the way we do. It also opens up a door for others to come and join and know that there are multiple ways still to build technology.”
Lucena’s best advice for early-stage founders who are hiring is to take your time and be sure the compatibility is there from the beginning to avoid the hassle of hiring, firing, and rehiring for the same role.
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Isabelle Johannessen is our host. Build Mode is produced and edited by Maggie Nye. Audience Development is led by Morgan Little. And a special thanks to the Foundry and Cheddar video teams.
Maggie Nye is a Podcast Producer for TechCrunch based in Denver, Colorado. Previously, she worked as the Brand and Content Manager for BUILT BY GIRLS where she developed an interest in tech and a passion for creating equitable and welcoming professional tech spaces. She holds a bachelor’s degree in Journalism with a minor in English from Hofstra University in New York.
You can contact or verify outreach from Maggie by emailing [email protected].
Isabelle leads Startup Battlefield, TechCrunch’s iconic launchpad and competition for the world’s most promising early-stage startups.
You can contact or verify outreach from Isabelle by emailing [email protected].
She scouts top founders across 99+ countries and prepares them to pitch on the Disrupt stage in front of tier-one investors and global media. Before TechCrunch, she designed and led international startup acceleration programs across Japan, Korea, Italy, and Spain—connecting global founders with VCs and helping them successfully enter the U.S. market. With a Master’s in Entrepreneurship & Disruptive Innovation—and a past life as a professional singer—she brings a blend of strategic rigor and stage presence to help founders craft compelling stories and stand out in crowded markets.