/PRNewswire/ — Hanshow, a global leader in electronic shelf labels (ESL) and digital solutions for retail, today introduced NexShelf, its next-generation smart shelving solution at NRF 2026. Designed to transform shelving into a real-time data engine, NexShelf forms the foundation of store vision Digital Twin from Hanshow, allowing retailers and brands to gain unprecedented visibility, precision and control at the point where sales actually happen.
Hanshow NexShelf Solution
Throughout decades of retail evolution, the shelf has remained the main moment of truth, but it has also been one of the least digitized areas of the store. NexShelf addresses this historic blind spot by combining high-precision positioning, AI-based analytics, and an open, hybrid connectivity architecture, turning every shelf into a living, measurable digital asset.
The shelf as the cornerstone of the store Digital Twin
A real Digital Twin It only works when it reflects what happens in the physical store in real time. NexShelf provides the field data necessary to make this possible.
At its core, NexShelf delivers centimeter-accurate product location intelligence throughout the store, powered by Hanshow’s ESL Nebular Ultra and the N5 AI Camera. Each shelf and product becomes a precise spatial reference point, allowing Digital Twin reflect actual shelf conditions with greater than 95% accuracy.
This real-time location capability allows retailers to instantly detect lost or missing products, verify planogram compliance, and identify actual out-of-stock situations without the need for manual checks or AI retraining at the SKU level.
Open and hybrid connectivity designed to scale
NexShelf is based on a dual-mode communication architecture that combines Hanshow’s proprietary low-power HiLPC protocol with Bluetooth compatibility and open integration capabilities. This approach ensures high reliability in dense retail environments and long-term openness, allowing NexShelf to seamlessly connect with third-party systems, cloud platforms and future in-store technologies.
By minimizing energy consumption and infrastructure complexity, NexShelf offers one of the lowest total costs of ownership (TCO) in large-scale shelf digitalization, making advanced shelf intelligence economically viable across the entire store network.
From shelf data to actionable intelligence
Beyond detection and visibility, NexShelf integrates AI to transform shelf data into actionable results. Retailers can move from deferred reporting to real-time execution, improving labor efficiency, reducing lost sales, and quickly optimizing pricing and promotion strategies.
NexShelf also allows 3D visualization of shelves and rendering of Digital Twinallowing store teams, headquarters and brand partners to see shelf execution in real time. This visual layer connects physical reality with digital operations, turning shelf data into an operational language shared between retailers and brands.
Laying the foundation for the future of Retail
“NexShelf is not just a smart shelving solution, but the store database Digital Twin“said Shiguo Hou, CEO of Hanshow. “By making shelf conditions visible, measurable and actionable, we help retailers and brands move from assumptions to facts, and from reactive operations to proactive decision making.”
As a cornerstone of the store’s broader framework Digital Twin from Hanshow, NexShelf forms the central data layer of the store Digital Twin from Hanshow, connecting smart in-store hardware with cloud-based SaaS services. Looking ahead, NexShelf will connect with complementary in-store technologies such as smart carts and automation systems, creating a scalable platform for future innovation in operational excellence, retail media and data-driven growth.
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