Google launches new device protection program called Pixel Care+ |

1:59 PM PDT · August 27, 2025

Google is rolling out a new device protection program called Pixel Care+, the tech giant announced on Wednesday. Pixel Care+ will replace Google Preferred Care and Fi Device Protection in the U.S., and current monthly subscribers will be transitioned to the new program in the coming months.

Google said in a blog post that Pixel Care+ provides a “higher level of coverage, service, and peace of mind for Google hardware owners.”

The new program includes unlimited claims for accidental damage, extended warranty claims, and mechanical damage. It also comes with $0 screen and battery repairs, $0 post-warranty malfunction claims, genuine Google parts and replacements, priority support from Pixel experts, self-service claims through the Google Store website, and optional added loss and theft coverage.

In addition, Pixel Care+ users get free upgraded shipping on replacements, including next-day shipping.

Google’s website has a breakdown for pricing based on different devices. For example, Pixel Care+ for a Pixel 10 costs $10 per month or $199 for two years.

Pixel Care+ is available in the U.S. starting Wednesday for neweligible devices, which include the Pixel 8 and up, the Pixel Watch 2 and up, the Pixel Tablet, the Fitbit Ace LTE, the Fitbit Versa 4, the Fitbit Sense 2, the Fitbit Charge 6, and the Fitbit Inspire 3.

The program can be added within 60 days of purchase. Users canopen a claim directly from theGoogle Storeand select a location and time for the repair. Or, they can file a claim directly in the My Pixel App.

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Aisha is a consumer news reporter at TechCrunch. Prior to joining the publication in 2021, she was a telecom reporter at MobileSyrup. Aisha holds an honours bachelor’s degree from University of Toronto and a master’s degree in journalism from Western University.

You can contact or verify outreach from Aisha by emailing [email protected] or via encrypted message at aisha_malik.01 on Signal.

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