More sales, better service: CheckMax masters the biggest challenges in restaurants
/PRNewswire/ — Frontline Performance Group (FPG), a global leader in driving revenue growth, has launched CheckMax, a performance improvement software with AI-powered insights that maximizes average billing with the potential to double restaurant profits.
Geoffrey Toffetti, CEO, Frontline Performance Group
Paul McLoughlin, President – International, Frontline Performance Group
Developed in collaboration with three global hotel brands and leading management and ownership groups in the U.S., the Caribbean and Europe, CheckMax transforms the role of service staff: Instead of just taking orders, they increase sales. By installing a service-based sales program and providing AI-driven coaching, the solution empowers employees to consistently recommend higher-margin items and provide exceptional service.
CheckMax helps increase revenue per guest by 5% to 15% and double profits by teaching suggestive sales techniques and using automated analytics to identify trends, predict performance, and improve consistency across teams. FPG introduces a self-developed metric to measure sales quality at service staff and point of sale levels, providing clear insights and benchmarks across the entire portfolio.
Geoffrey Toffetti, managing director of FPG, said: “For 30 years, FPG has been working with hotel and car rental brands to maximize revenue. We bring the same expertise to the hospitality industry, filling a major gap in structured sales and service training. Service staff rarely learn how to sell, influence or relieve frustration. They know the menu but not the guest mindset. CheckMax is changing that.”
“Room prices are falling and inflation is leading to less spending. The most reliable way is to maximize the revenue from guests you already have. With CheckMax and our front desk program, we are perfectly positioned to increase TRevPAR in the industry.”
Sloan Dean, former Remington executive and host of the Not Done podcast, added: “When I was at Remington, I brought FPG’s front desk to every single hotel. Their F&B options are not only amazing, but compelling and truly innovative.”
“When servers make authentic recommendations and personalize service, they improve the guest experience. Confident, tailored service – such as recommending the perfect drink pairing – raises the standard of hospitality and generates revenue that would otherwise fall by the wayside,” says Paul McLoughlin, President – International, FPG.
CheckMax brings together e-learning and short video training with real-time target tracking powered by FPG’s IN-Gauge software platform. Service staff set sales goals, monitor sales progress, and receive recognition through a leaderboard that displays important metrics such as average sales per guest and earning potential.
CheckMax connects to Oracle Micros Simphony, Toast, Square and Infrasys, with TouchBistro, Upserve and other integrations coming soon. With a daily investment of just a few minutes, managers can support their service staff to increase sales, customer satisfaction and performance within a quarter. Join the waiting list.
Information about FPG
With FPG, hospitality companies can increase revenue, improve customer service, and increase employee engagement with IN-Gauge, their performance improvement software. By combining modern technology and service-oriented training, FPG helps frontline employees drive revenue growth. With over 2,500 hotels in 120 countries, FPG is a reliable partner for companies looking to improve their profitability and guest satisfaction.
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Photo: https://mma.prnewswire.com/media/2841449/Geoffrey_Toffetti.jpg
Logo: https://mma.prnewswire.com/media/2841447/CheckMax_Logo.jpg
