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Category: Resources
AI Images in Marketing: What to Consider Before Leveraging Them
The use of artificial intelligence in business is growing, and marketers are eager to learn how to leverage it for new and unique campaigns. Creating high-quality imagery…
The Best Times to Post on Social Media in 2023 [New Data]
Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post…
What are Reels on Facebook and How Do You Make Them?
Short-form video is everywhere online and after letting TikTok and Instagram Reels run the show, Facebook finally joined the party with Facebook Reels. Download Now: The State of Social…
8 Data-Backed Recommendations for Social Media Marketers in 2023 [Insights from 1,000+ Professionals]
Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to…
Will Marketers Continue to Use Twitter in 2023?
With so many changes coming to Twitter, many wonder if marketing on the platform could be impacted in 2023. While we at HubSpot can’t say for…
31 Influencer Marketing Stats to Know in 2023
Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it’s become a leading marketing strategy in 2023. Here, we’ve…
What Are Content Managers, and How Do You Become One?
Content managers build a company’s content strategy, create targeted and relevant content, and distribute marketing communications to audiences online. They are organized, well-versed in fostering…
The Ultimate Guide to Content Distribution
Year after year, hundreds of marketers report increased efforts and spending on content marketing — or the intention to do so. But great content is…
The Ultimate Guide to B2B Marketing in 2022 [+ New Data]
Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing…