Category: Resources

With so many changes coming to Twitter, many wonder if marketing on the platform could be impacted in 2023.  While we at HubSpot can’t say for…

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it’s become a leading marketing strategy in 2023. Here, we’ve…

Content managers build a company’s content strategy, create targeted and relevant content, and distribute marketing communications to audiences online. They are organized, well-versed in fostering…

Year after year, hundreds of marketers report increased efforts and spending on content marketing — or the intention to do so. But great content is…

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing…

Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a…

You might think that you have mastered the art of SEO already, but international SEO is a completely different ball game. You’ll need to master this skill…

The way businesses collect data is changing. But data is essential to great content strategy. That’s why content intelligence is coming into the conversation. 2022…

Order confirmation emails have a 65% open rate, the highest average open rate of all emails. Optimizing these emails is a sure way to get more…

Whether you’re completing recurring tasks or creating a new program, process documentation can help you formalize your business endeavors. In fact, creating documentation helps improve…