Choosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something that will work in the…
Category: Resources
Intent-based marketing: How to target ready buyers
In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources. What…
3 bitter truths all marketers need to hear right now
When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She…
How to Deliver Bad News in Sales Like a Pro
Delivering bad news is never easy. Most of us try to avoid it, but whether you’re notifying a client about project delays, informing a prospect…
8 Negotiation Mistakes to Avoid, According to Experts
Negotiation is an art that requires strategy, empathy, and preparation. Whether you’re closing a sales deal or finalizing a business contract, small mistakes can derail…
Use the Ick to Create Better Marketing
Here’s one: “Any marketer that says they’ve never felt the ick from marketing isn’t a true marketer. You do feel the ick.” </span></span><!– end HubSpot…
How to Search Engine Optimize Your Blog Content
Creating compelling blog content is just the first step in building an online presence. To ensure your content reaches the widest possible audience, you need…
Get Past the ATS With These Resume Tips
In today’s competitive job market, standing out to employers is more challenging than ever. One of the key hurdles job seekers face is getting their…
How Four Brands Won Gen Z Through Memes, Authenticity, and Community-Building
Gen Z, the cohort born between the late 1990s and early 2010s, is redefining the digital landscape with their distinct preferences and behaviors. Brands aiming…