Channel marketing is expanding your sales force while still sticking with a customer-based mindset. Channel marketing aims to reach customers at various brand touchpoints and maximize lifetime…
Category: Insights
What’s in a Face? The Challenges and Rewards of AI-Fueled Facial Recognition
As you may know from some of my previous posts, I’m really keen on facial recognition for lots of applications, particularly events. But, as with…
Why GDPR Changes Everything…for the Better
More than 18 months ago, GDPR was released into the EU statute books as a set of enforceable laws. Do you remember the ridiculous frenzy…
How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
We recently held our inaugural client event, welcoming Sales and Marketing leadership from some of the largest Sales and Relationship management forces in North America.…
Best B2B YouTube Marketing Ideas for 2020
YouTube is one of the greatest, most well-known sites in the world, this is what makes it an amazing Marketing tool. If you don’t have a YouTube…
AI Takes Center Stage at Web Summit 2020
Having just walked a zillion miles during Web Summit 2019, I am finally catching my breath and able to reflect upon the events of the…
Marketing’s Role in Digital Transformation: Why Sales Owns the Last Mile
It’s Not the Buyer Journey, It’s the Customer Journey. This is the last in a series of articles on the largest change to Marketing since…