Bad Data Handling Is Holding Marketers Back, Survey Reveals

Poor data handling is costing businesses millions on resources and lost opportunity, with less than a third of CMOs feel the industry has the right…

Virtual Event Planning Tips During a Global Pandemic

I don’t think any of us have seen such a rapid change in the world as we’re seeing right now with the current global pandemic upon us.…

Top 10 Methods to Convert Your Leads into Customers with SEO

Search Engine Optimization is a useful practice that helps us to maximize the website’s organic traffic reach. However, the methods used to improve SEO can sometimes be…

What Is Channel Marketing?

Channel marketing is expanding your sales force while still sticking with a customer-based mindset. Channel marketing aims to reach customers at various brand touchpoints and maximize lifetime…

10 Tech Companies Donates Over $1.4bn to Fight Coronavirus

Ten leading tech companies have pledged to donate a significant amount of funds to help contain the novel Coronavirus. Data gathered by Learnbonds.com indicates that…

What’s in a Face? The Challenges and Rewards of AI-Fueled Facial Recognition

As you may know from some of my previous posts, I’m really keen on facial recognition for lots of applications, particularly events. But, as with…

How AI will Change the Game for Influencer Marketing

The rise of inauthentic social media stars has made it increasingly more challenging for brands to run effective influencer campaigns in recent years. As more and more…

6 Hot Retail Trends for 2020

Nowadays, consumers expect to access and buy products and services at anytime and anywhere. They switch easily from smartphone to tablet to desktop multiple times…

Why GDPR Changes Everything…for the Better

More than 18 months ago, GDPR was released into the EU statute books as a set of enforceable laws. Do you remember the ridiculous frenzy…

How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?

We recently held our inaugural client event, welcoming Sales and Marketing leadership from some of the largest Sales and Relationship management forces in North America.…