Poor data handling is costing businesses millions on resources and lost opportunity, with less than a third of CMOs feel the industry has the right…
Category: Insights
What’s in a Face? The Challenges and Rewards of AI-Fueled Facial Recognition
As you may know from some of my previous posts, I’m really keen on facial recognition for lots of applications, particularly events. But, as with…
Why GDPR Changes Everything…for the Better
More than 18 months ago, GDPR was released into the EU statute books as a set of enforceable laws. Do you remember the ridiculous frenzy…
How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
We recently held our inaugural client event, welcoming Sales and Marketing leadership from some of the largest Sales and Relationship management forces in North America.…