/PRNewswire/ — From April 2nd to 31st, fun building brand Blokees made its debut at the Thailand Toy Expo 2026. Blokees introduced its two main categories – Blokees Model Kits and Blokees Wheels, highlighting a diverse product matrix with more than 300 products under 17 globally recognized brands such as Ultraman, Transformers, DC, Evangelion, Naruto, Mimoni, Jurassic World, Hatsune Miku or Hero Infinity. Four new model kits, which became the key points of the event, also had their global premiere.
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As a special guest, Mario Maurer attended the opening ceremony of Blokees at Thailand Toy Expo and engaged in interactive activities with consumers.
In the Blokees Model Kits category, Blokees exhibited its Champion, Legend and Fantastic series, presenting popular kits such as Transformers, DC, Mega Man, Saint Seiya, Evangelion and Naruto. Consumers could view more than 50 products. The four newly released items – including BlokeesSaint Seiya-Champion Class-12-Phoenix Ikki, Blokees Saint Seiya-Champion Class-14-Andromeda Shun, Blokees DC-Champion Class 05-Batman (HUSH) and Blokees DC-Champion Class 06-Catwoman (Hush) – have attracted a lot of interest from fans.
Blokees also highlighted its HERO5 and HERO10 series, featuring familiar characters including Transformers, Saint Seiya and Naruto. They are intended for fans of collectible models with a hero theme.
The DaaLaMode series introduced a range of products inspired by popular characters such as Hatsune Miku, targeting a female audience. Meanwhile, the TERRAVENTURE series introduced model kits with a theme of nature and creatures from the Jurassic World, further expanding the Blokees offer within various consumer segments.
In the Blokees Wheels category, which integrates construction, play and customization, the products are divided into the C, E and S series. The line-up includes motifs from the films Transformers, Ultraman and Batman, and collaborations with the Fast and the Furious series and Ford are also in the works.
In addition, Blokees highlighted its BFC (Blokees Family Creator) global consumer ecosystem. Selected works from 2025, the 3rd year of the BFC Creation Contest Stellar Season, were exhibited in Thailand for the first time, reflecting the strong creativity and engagement of users. In 2026, the 4th annual BFC Creation Contest Season of Awakening officially began, continuing to encourage global participation.
As part of its “Universal Appeal, Affordable Prices, Global Promotion” strategy, Blokees continues to expand into Southeast Asia, Europe, North America and Latin America. Thailand is quickly becoming a strategic hub for the company’s regional expansion as it powers both product innovation and community-driven growth around the world.
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