/PRNewswire/ — From April 2 to 31, Blokees toy brand, from Assembly Character Toys, made its debut at Thailand Toy Expo 2026. Blokees unveiled its two main categories – Blokees Model Kits and Blokees Wheels, showcasing a diverse product matrix of over 300 products across 17 globally recognized IPs, namely Ultraman, Transformers, DC, Evangelion, Naruto, Minions, Jurassic World, Hatsune Miku, and Hero Infinity. Four new model kits also appeared around the world and proved to be the highlights of the event.
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Mario Maurer attended the opening ceremony of Blokees Thailand Toy Expo as a special guest and participated in interactive exchanges with consumers.
In the “Blokees Model Kits” category, Blokees presented its Champion, Legend and Fantastic series, which highlight popular products such as Transformers, DC, Mega Man, Saint Seiya, Evangelion and Naruto. More than 50 products were presented to consumers. Among them, four new items, including Blokees Saint Seiya-Champion Class-12-Phoenix Ikki, Blokees Saint Seiya-Champion Class-14-Andromeda Shun, Blokees DC-Champion Class 05-Batman (HUSH) and Blokees DC-Champion Class 06-Catwoman (Hush), have attracted keen interest among fans.
Blokees also highlighted its HERO5 and HERO10 series, which represent well-known IPs such as Transformers, Saint Seiya and Naruto, and which are aimed at fans of hero-themed collectible figurines.
The DaaLaMode series introduced a series of products inspired by popular intellectual properties such as Hatsune Miku, which are aimed at female consumers. Furthermore, the TERRAVENTURE series offered model kits inspired by Jurassic World and featuring nature and creatures, thus expanding Blokees’ offering to different consumer segments.
In the Blokees Wheels category, which integrates build, play and customization, products are categorized into Series C, E and S. The series includes offerings based on intellectual property from Transformers, Ultraman and Batman, as well as upcoming collaborations with Fast & Furious and Ford.
Additionally, Blokees highlighted its global consumer ecosystem, BFC (Blokees Family Creator). A selection of works from the 2025 edition of the 3rd BFC “Stellar Season” creative competition was exhibited for the first time in Thailand, demonstrating the great creativity and engagement of users. In 2026, the 4th edition of the BFC “Season of Awakening” creative competition was officially launched, further encouraging participation on a global scale.
As part of its “Universal appeal, progressive pricing, international promotion” strategy, Blokees continues its expansion in Southeast Asia, Europe, North America and Latin America. Thailand is quickly becoming a strategic hub in the company’s regional expansion, strengthening both product innovation and community-driven growth worldwide.
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