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Forget B2B or B2C: It’s time for B2H

This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged. Meet the Master Bryetta Calloway…

Loop marketing examples from companies we love

Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates expansion opportunities. Companies practicing loop…

4 marketing takeaways from Taylor Swift

Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl. Not only did the full-length smash sales records, but…

Modern workflow automation explained & 6 best workflow software

In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from marketing…