When tracking share of voice for marketing teams, it’s often assumed to be a vanity metric — a number executives like to include in board…
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Free Answer Engine Optimization Tools to Benchmark LLM Visibility
I’ve spent considerable time testing free answer engine optimization tools across dozens of brand audits, and the verdict is clear: you don’t need a five-figure…
How to do keyword research for AEO (+ Tools)
When I first started auditing content for answer engine visibility, I assumed the keyword research process was roughly the same as traditional SEO — just…
Elon Musk Testifies That He Started OpenAI to Prevent a ‘Terminator Outcome’
Elon Musk and Sam Altman appeared in a federal courtroom together for the first time on Tuesday as they fight over OpenAI’s decade-long evolution and…
15 Competitor Monitoring Tools Teams Actually Use (2026)
Your competitors are adjusting pricing, launching new ad creative, publishing content that outranks yours, and showing up in AI answers you didn’t know existed —…
Amazon is already offering new OpenAI products on AWS |
In Brief Posted: 12:48 PM PDT · April 28, 2026 Almost as soon as OpenAI announced that its major investor and cloud partner, Microsoft, no…
Amazon launches an AI-powered audio Q&A experience on product pages |
11:49 AM PDT · April 28, 2026 Amazon launched a new AI-powered feature on Tuesday that allows users to ask questions about products and receive…
Match Group invests $100M in Sniffies, a cruising app for gay men |
In Brief Posted: 11:16 AM PDT · April 28, 2026 Match Group, the dating app behemoth that owns Match, Tinder, OkCupid, and Hinge, says that…