Your website strategy should help drive business and marketing objectives. For your website to work, you need to keep up with what makes a good…
Author: Zoe Ashbridge
The future of SEO: How people will get their questions answered in 2+ years
I’m optimistic about the future of SEO, and I want everyone who reads this to feel the same. Of course, I can’t deny that things…
How to use buyer journey keyword research to unlock SEO-generated revenue
I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce…
AEO vs. GEO explained: What marketers need to know now
Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in this article. In brief, AEO…
SEO audits: How to conduct one that drives traffic growth [+ checklist]
At its core, an SEO audit is a step-by-step review of your website’s technical health, content quality, and search visibility. An SEO audit identifies technical,…