How to get sponsored on Instagram [what 500+ social media marketers are looking for]

At my job at Nickelodeon, I’m fortunate enough to get to work with a variety of influencers and creators — from family influencers focusing on…

How I write SMART goals and make them a reality [+ free SMART goal templates]

I distinctly remember being told by a manager that my goals during a mid-year performance review were too broad and open-ended. This was the push…

Customer Experience & Marketing: Why CX Matters More Than Any Other Marketing KPI Right Now

I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer experience and marketing go hand-in-hand…