Author: Sophie Miller

Resources

Why brands should stop overlooking their most powerful influencers: customers

October 8, 2025
Sophie Miller
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Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood…

Resources

Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue

June 24, 2025
Sophie Miller
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How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend? Fashion trends…