Search results used to be a doorway. You ranked, someone clicked, and they landed on your site. But today, that model is eroding faster than…
Author: Ramona Sukhraj
Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic
Every few years, marketing headlines announce the demise of one foundational strategy or another. First, email; then blogging; then search engines. Now, with the rise…
AI content optimization: How to get found in Google and AI search in 2026
I’ve spent most of the last 10 years writing, managing, and improving content to reach internet audiences. But even for an ol’ marketer like me,…
Brand optimization: What it is and why your AI visibility depends on it
</span></span><!– end HubSpot Call-to-Action Code –></strong></p> <p>While the phrase may sound new and exciting, brand optimization has been around for years. It’s all about brand…
AI and SEO: What AI means for the future of SEO [Expert Tips & Interview]
Artificial intelligence (AI) is rewriting the playbook of so much of our lives — how we interact, how we learn, how we complete daily tasks,…
ChatGPT Product Recommendations: How to Make Sure You Are One in 2026
Whether I’m looking for a new car, email marketing software, or pair of shoes, sometimes I wish I had a personal shopper — Someone to…
How to scale a marketing team from 5 to 25 people (and beyond)
In times of growth,scaling a marketing teamis often the last thing on a company’s mind—but that, my friends, is a huge mistake. The lean marketing…
Organic marketing secrets in 2026: Why paid ads aren’t the only answer
When we hear the word “organic,” we usually think natural, pure, and unadulterated. A delicious juice, perhaps. Well, the same goes for organic marketing —…
Generative AI tools every marketing team should use
When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and no one had any…
Best practices for answer engine optimization (AEO) marketing teams can’t ignore
A few months back, I was having a bit of a professional identity crisis. And it’s all thanks to answer engine optimization (AEO) and AEO…