AI market research tools: The top 7 your marketing strategy needs

Marketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that often gets overlooked is researcher.…

Consumer search behaviors are shifting, marketers — new data

For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product? Google it. But consumer search…

Here’s how to prove marketing’s pipeline value & revenue impact to your CFO

Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement — excuse the stars in…

How to scale your hypergrowth marketing team from 5 to 25 people using this template

In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster. structure it for…

Writing a perfect executive summary that sets your document up for success (templates + examples)

One of the first real jobs I landed as a B2B content writer was summarizing a couple of campaign reports for a product adoption platform.…

How to get more followers on Instagram: 17 ways to your first (or next) 1000

With over 2 billion monthly active users and features like shoppable posts, Instagram is a powerful channel for businesses. But here’s what I’ve experienced firsthand:…

Secrets of savable content: How to create content buyers come back for

Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a new contender in recent…

Social Media Engagement: How to Make Your Brand the Life of The Digital Party

Engagement on social media is like mingling at a party. There could be tons of people in the room (read: following you), the music could…