ChatGPT Product Recommendations: How to Make Sure You Are One in 2026

Whether I’m looking for a new car, email marketing software, or pair of shoes, sometimes I wish I had a personal shopper — Someone to…

AI and SEO: What AI means for the future of SEO [Expert Tips & Interview]

Artificial intelligence (AI) is rewriting the playbook of so much of our lives — how we interact, how we learn, how we complete daily tasks,…

How to scale a marketing team from 5 to 25 people (and beyond)

In times of growth,scaling a marketing teamis often the last thing on a company’s mind—but that, my friends, is a huge mistake. The lean marketing…

Organic marketing secrets in 2026: Why paid ads aren’t the only answer

When we hear the word “organic,” we usually think natural, pure, and unadulterated. A delicious juice, perhaps. Well, the same goes for organic marketing —…

Generative AI tools every marketing team should use

When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and no one had any…

Best practices for answer engine optimization (AEO) marketing teams can’t ignore

A few months back, I was having a bit of a professional identity crisis. And it’s all thanks to answer engine optimization (AEO) and AEO…

Loop Marketing strategy: A framework for stellar AI-era growth

Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Loop Marketing strategy can help you navigate this new era of…

Here’s exactly how the HubSpot blog team uses AI

I’m going to be real with you: I’m exhausted. We blinked, and it felt like everything was run by artificial intelligence (AI). I’m being dramatic,…

Content marketing vs inbound marketing (& why they both still matter)

If there’s one thing I’ve learned in years as a marketer, it’s that understanding the key distinctions ofcontent marketing versus inbound marketing can transform how…

AI market research tools: The top 7 your marketing strategy needs

Marketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that often gets overlooked is researcher.…