Author: Phill Agnew

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The psychological reason brands use the power of association to sell

September 29, 2025
Phill Agnew
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In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front of them, but when they…

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This behavioral science principle can make your billboard go viral, here’s how

July 3, 2025
Phill Agnew
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Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher quality or status.…

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Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

June 26, 2025
Phill Agnew
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Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad. Source…