Author: Phill Agnew

Resources

Can music influence what we buy? To find out, I dove into the psychology of music

October 16, 2025
Phill Agnew
No Comments

In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of the seminal studies on the…

Resources

The psychological reason brands use the power of association to sell

September 29, 2025
Phill Agnew
No Comments

In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front of them, but when they…

Resources

This behavioral science principle can make your billboard go viral, here’s how

July 3, 2025
Phill Agnew
No Comments

Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher quality or status.…

Resources

Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

June 26, 2025
Phill Agnew
No Comments

Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad. Source…