Email subject lines determine whether your carefully crafted campaigns ever see the light of day — yet most marketers still rely on gut instinct and…
Author: Justina Thompson
AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth
Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely to convert, optimize send…
5 best CRMs for HR businesses in 2025
Human Resources firms face a unique set of challenges when managing client relationships. From tracking candidate pipelines and coordinating with hiring managers to managing client…
5 best CRMs for private equity businesses in 2025
The CRM needs of private equity firms are fundamentally different from those of traditional sales-driven organizations. In an industry where deal flow, relationship intelligence, and…
Discrepancies experienced by Black content creators [new data + expert insights]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn…
How marketers are navigating a possible recession (and advice about what you should do during it) [new data]
Right now, some people will absolutely, 100% say that we’re in, without a doubt, a recession. Others will say that we’re absolutely, positively not in…
The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]
Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n sweet blondes), and, oddly, interactive…