Author: Erin Pennings

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How to maintain authenticity in your social media strategy — even with AI

May 20, 2025
Erin Pennings
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One of the biggest reasons I’m a late(r) convert to AI is that AI-generated content usually has some tells. And while I’m a little closer…

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Reddit marketing mistakes to avoid in your social media strategy

May 19, 2025
Erin Pennings
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Reddit is inherently simple — think old-school internet forums. And despite — or perhaps because of — that simplicity, it can be overwhelming. I can’t…

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16 of the best Facebook ad examples that actually work (and why)

May 18, 2025
Erin Pennings
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On average, Facebook is home to over 3.35 billion daily active users — from CEOs to students to your favorite brands. It’s an absolutely massive…