Author: Erin Pennings

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How to get AI to write copy in your brand voice — from picking the right platform to training your GPT

June 25, 2025
Erin Pennings
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When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than…

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I tried writing a blog post with ChatGPT, Claude, and Gemini — here’s how they stacked up

June 20, 2025
Erin Pennings
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A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a…

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How to maintain authenticity in your social media strategy — even with AI

May 20, 2025
Erin Pennings
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One of the biggest reasons I’m a late(r) convert to AI is that AI-generated content usually has some tells. And while I’m a little closer…

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Reddit marketing mistakes to avoid in your social media strategy

May 19, 2025
Erin Pennings
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Reddit is inherently simple — think old-school internet forums. And despite — or perhaps because of — that simplicity, it can be overwhelming. I can’t…

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16 of the best Facebook ad examples that actually work (and why)

May 18, 2025
Erin Pennings
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On average, Facebook is home to over 3.35 billion daily active users — from CEOs to students to your favorite brands. It’s an absolutely massive…