The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue by total marketing…
Author: Erin Pennings
Marketing career path report: What 100+ marketers told us about growth and job security
When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie — even…
Getting started with LinkedIn marketing & networking
Like many people, the first few years I was on LinkedIn, I used it as little more than an online résumé. In recent years, however,…
How to create a content style guide [+ free guide & examples]
Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found that having a content style…
Why blog? The benefits of blogging for business and marketing
With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging benefits…
How to create an editorial calendar [+ free templates]
If you’re creating content without an editorial calendar you’re setting yourself up for stress, inconsistency, and missed opportunities. Been there, done that, got the “I…
How to start a blog (the right way) and write posts people actually want to read [+ free templates]
Wondering how to start a blog that gets read, gets clicks, and actually leads to conversions? I started blogging back in 2009 — completely by…
How to get AI to write copy in your brand voice — from picking the right platform to training your GPT
When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than…