Author: Erica Santiago

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The HubSpot Blog’s AI Trends for Marketers Report [key findings from 1,000+ marketing pros]

June 11, 2025
Erica Santiago
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With 66% of marketers globally using artificial intelligence in their roles, it’s no longer a matter of if you should use AI but how. How…

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These AI workflows can 10X your marketing productivity [+ video]

June 4, 2025
Erica Santiago
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Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they…

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The 7 Types of Social Media and Pros & Cons of Each (Research)

May 18, 2025
Erica Santiago
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As a former journalist, I spent years digging through social media feeds to write juicy stories. Now, as HubSpot’s go-to for all things social, I…

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The HubSpot Blog’s Social Media Video Trends Report: Data from 1,000+ Social Media Marketers

May 18, 2025
Erica Santiago
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2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to leverage social media video this…

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16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign

May 17, 2025
Erica Santiago
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These days, video is absolutely essential to get people to discover your business and their next must-have product. I’ve found some of my favorite businesses…

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How to create an infographic in PowerPoint [free templates]

May 15, 2025
Erica Santiago
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As a former digital journalist and now a content creator at HubSpot, I’ve designed everything from breaking news graphics to viral memes — but infographics…