The way consumers search for answers online has changed over the years. Instead of typing a keyword or query into search engines like Google, people…
Author: Erica Santiago
B2B Email Marketing: How to use email to drive B2B pipeline growth
If you‘ve ever wondered why B2B email marketing still dominates as a revenue-driving channel in 2025, you’re not alone. Despite the rise of new marketing…
How to launch a successful email marketing campaign: Tips + data from an email marketer
At the start of my marketing career, I managed two small email lists and quickly discovered why email marketing delivers an average ROI of $36-40…
The HubSpot Blog’s AI Trends for Marketers Report [key findings from 1,000+ marketing pros]
With 66% of marketers globally using artificial intelligence in their roles, it’s no longer a matter of if you should use AI but how. How…
These AI workflows can 10X your marketing productivity [+ video]
Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they…
How to create an infographic in PowerPoint [free templates]
As a former digital journalist and now a content creator at HubSpot, I’ve designed everything from breaking news graphics to viral memes — but infographics…
Intent-based marketing: How to target ready buyers
In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources. What…