One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust…
Author: Curt del Principe
Turn your power users into creators (and vice versa)
Katie Parkes Director of Social, Community, and Customer Marketing for Apollo.io Fun Fact: Katie competed nationally for Canada in figure skating and plays a dwarven…
The Growth Hack Era is ending, according to Digiday’s former Editor-in-Chief
Let’s take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social platforms are getting bought, banned, or abandoned;…
Attribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.)
“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson. With email marketing, your brand’s message has…
3 bitter truths all marketers need to hear right now
When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She…