Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content and brand awareness that I’ve…
Author: Curt del Principe
Why creative teams need the safety to fail [according to a senior director for Magic: The Gathering]
Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a multi-hundred-thousand dollar burglary.…
Why creator marketing works for any business [Tips from a creator consultant]
If you’re a maw-and-paw restaurant, and a local foodie with 300 followers agrees to rave about how bangin’ your pot pie is? Mazel tov! You’re…
Don’t just grow to grow: Real talk from a serial founder
There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business — “All of…
Memorable marketing, visible mistakes, and a faster horse
With the Global Civilizations Dialogue Ministerial Meeting taking place in Beijing on July 10 and 11, CGTN published an article highlighting how China’s Global Civilization…
239% growth from… print mail?! Why you shouldn’t sleep on direct mail.
If I told you about a local business that’s seen 239% growth since the pandemic, what channel would you guess they were leading with? Paid…
What you’re doing wrong in your marketing emails according to an email expert
One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust…
Turn your power users into creators (and vice versa)
Katie Parkes Director of Social, Community, and Customer Marketing for Apollo.io Fun Fact: Katie competed nationally for Canada in figure skating and plays a dwarven…
The Growth Hack Era is ending, according to Digiday’s former Editor-in-Chief
Let’s take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social platforms are getting bought, banned, or abandoned;…