It costs more to attract a new customer than to keep an existing one. Focusing on customer retention is a valuable long-term solution for increased…
Author: Caroline Forsey
What will influencer marketing look like in 2025? Expert predictions + new data
A couple of years ago, I deleted my Instagram account (after realizing I was spending 4+ hours a day on the app). And while I’ve…
Trash AI Content, Experimental Budgets, and TikTok for B2B: Ross Simmonds Unfiltered
If you’ve ever stared down a sea of bland AI content and whispered, “Is this my job now?”, you’ll enjoy this master’s take: “The amount…
Why you shouldn’t buy Instagram followers (& what experts say to do instead)
You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re…
How Heike Young Uses Humor to Transform B2B Marketing
It’s rare that a B2B marketer is funny on LinkedIn. And not “posted a meme about ChatGPT taking over my job” funny. I mean genuinely,…
The Top 4 Roadblocks to Your Team’s Productivity and How AI Can Solve Them, According to Asana’s Head of Corporate Marketing
Here’s what a typical Monday morning looks like for me: I open my computer and see a few Slack messages about a campaign I’m launching…
28 free advertising tips for your small, large, or local business
When I first started my small business, advertising seemed daunting. With a limited budget, I couldn’t fathom spending thousands on TV commercials or ad campaigns.…