</span></span><!– end HubSpot Call-to-Action Code –></p> <!–more–> <p>Many traditional marketing tactics (like brochures, billboards, and magazine ads) aren’t adaptable. Digital marketing can always be tweaked…
Author: Kayla Schilthuis-Ihrig
Target audience: How to find yours [+ real-life examples]
Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one on Facebook — it was…
Buyer persona essentials: My top tips & examples to inspire yours
As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store that I’ve never heard of…
The definition of a buyer persona [in under 100 words]
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a…
How to hire and manage a remote digital marketing team
The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020,…
Content amplification: How to amplify content across every marketing channel
Sharing content across channels is a top 5 marketing trend in 2026, according to HubSpot’s State of Marketing report. The brands that will do this…