Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one on Facebook — it was…
Author: Kayla Schilthuis-Ihrig
Buyer persona essentials: My top tips & examples to inspire yours
As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store that I’ve never heard of…
The definition of a buyer persona [in under 100 words]
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a…
How to hire and manage a remote digital marketing team
The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020,…