"You need to be an event business"

“It’s not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.” Shelley Pippin Founder and…

4 marketing takeaways from Taylor Swift

Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl. Not only did the full-length smash sales records, but…