The Ultimate Guide to Account-Based Marketing (ABM)

In the fast-paced world of B2B marketing, finding the right strategies to connect with high-value clients can be a challenging endeavor. Account-Based Marketing (ABM) is…

A Complete Guide to Lifecycle Marketing

Do you want to build strong customer relationships that will last for years to come? If so, then you have landed at the right place…

GlassHive CEO Says Marketing Tool Will Make Channel Sparkle Like Cinderella

The biggest marketing challenge for MSPs is that they don’t know how to do it, according to Giovanni Sanguily, founder of sales and marketing vendor GlassHive.…

Tripleseat Announces Strategic Acquisition of Attendease for Unparalleled Event Management Solutions

CONCORD, Mass., Aug. 8, 2023 /PRNewswire/ —  Tripleseat, the leading innovator in cloud-based event management software for the hospitality industry, proudly announces today the strategic acquisition of Attendease,…

30 Brilliant Marketing Email Campaign Examples [+ Template]

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us…

10 Genius B2B Lead Generation and Marketing Channels to Focus on in 2023

As a B2B company, you’re constantly looking for new ways to enhance your marketing efforts and generate more leads. We all know that it’s much…

50 Ideas for Your 2023 Small Business Marketing Strategy

Whether you’re launching a new business or already have one, having a small business marketing strategy that includes a strong online presence for your brand…

Why Consumers Still Hesitate to Shop on Social Media Platforms [New Data]

If you’ve been on social media lately, you know shopping has taken center stage on most platforms. But, social commerce is a controversial topic — some people…

20 Valentine’s Day Marketing Campaigns We Love

Valentine’s Day is a time to celebrate love in all its forms, be it romantic love, platonic love, familial love — or your love for…

Inside Rihanna’s Super Bowl Halftime Show Marketing Engine

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  Rihanna is…