What is Comparative Advertising? [+ Examples]

Comparative advertising is a marketing tactic which helps to drive brand awareness by comparing their product or service to a competitor. When executed correctly, comparative…

Hackers stole email from 30K orgs via Microsoft flaw

Chinese hackers have taken advantage of four Microsoft Exchange Server vulnerabilities to steal emails from at least 30,000 organizations across the United States, KrebsOnSecurity reported.…

V3Media Interview with Tim Kopp, CEO at Terminus

[vc_row][vc_column][vc_column_text] Tim, please tell us about your vision for B2B martech. We’re in the middle of a major industry shift. Marketers want all-in-one platforms over…

Google Ads Intelligence: How to Use Google Ads AI for Your Next Campaign

Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be…

3 Tips for Creating Powerful Ads, According to Meta’s Director of Ads

Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in…

AI in Digital Marketing — The Complete Guide

Artificial Intelligence (AI) is revolutionizing the digital marketing landscape, empowering businesses to enhance their strategies, personalize experiences, and drive better results. From predictive analytics to…

The Ultimate List of Marketing Statistics for 2024: Navigating the Numbers to Success

In the ever-evolving landscape of marketing, data reigns supreme. But with a sea of statistics out there, it can be overwhelming to know which ones…

Microsoft CEO Nadella: GitHub Code Pilot Tool Is Company’s Most Mature GenAI Product

Microsoft Chairman and CEO Satya Nadella suggested an end to a prolonged period of new-business slowdown and longer “optimization cycles” by customers that increased tech…

A Complete Guide to Lifecycle Marketing

Do you want to build strong customer relationships that will last for years to come? If so, then you have landed at the right place…

10 Genius B2B Lead Generation and Marketing Channels to Focus on in 2023

As a B2B company, you’re constantly looking for new ways to enhance your marketing efforts and generate more leads. We all know that it’s much…