9 Marketing Automation Best Practices

As a marketer, you know that time is valuable. Therefore, you likely know marketing automation helps save time by relieving you of tedious analytical and…

HawkSoft Adds Integration with Agency Revolution to Deliver Marketing Automation to Independent Agencies

Agency Revolution allows agencies to personalize their customer communication and drive powerful automated campaigns HawkSoft and Agency Revolution are both insurtech companies serving independent insurance agents with a…

Automation Anywhere Taps Intel CMO To Lead Marketing Charge

Automation Anywhere, a vendor of AI-powered process automation software, has named Intel veteran Tim McDonough as the company’s new chief marketing officer to drive global awareness of…

Here’s How One MSP Is Using Automation, AI To ‘Scale Operations’

Timothy Guim is placing his bets on automation and AI and believes that’s where the majority of IT spend will go this year. “This year,…

AI in Digital Marketing — The Complete Guide

Artificial Intelligence (AI) is revolutionizing the digital marketing landscape, empowering businesses to enhance their strategies, personalize experiences, and drive better results. From predictive analytics to…

The Ultimate Guide to Account-Based Marketing (ABM)

In the fast-paced world of B2B marketing, finding the right strategies to connect with high-value clients can be a challenging endeavor. Account-Based Marketing (ABM) is…

GlassHive CEO Says Marketing Tool Will Make Channel Sparkle Like Cinderella

The biggest marketing challenge for MSPs is that they don’t know how to do it, according to Giovanni Sanguily, founder of sales and marketing vendor GlassHive.…

30 Brilliant Marketing Email Campaign Examples [+ Template]

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us…

50 Ideas for Your 2023 Small Business Marketing Strategy

Whether you’re launching a new business or already have one, having a small business marketing strategy that includes a strong online presence for your brand…

Gluware Launches Partner Program For Resellers Targeting Network Automation Opportunities

Network automation specialist Gluware is going all-in on the channel with a revamped partner program. The Accelerate Partner Program, launched on Wednesday, is aimed at…