/PRNewswire/ — As emotional value becomes a key driver of consumption, consumers are increasingly willing to pay for pleasure, companionship and peace of mind, providing a daily interpretation of what “Beauty of Life” truly means. This trend was evident throughout Phase 3 of the 140th Canton Fair.
Small products, big emotions
In the Office Supplies section, beyond traditional business supplies, colorful and dynamic products attract attention. The aesthetics of pens should be appealing, while staplers are designed to be both beautiful and functional. Products that provide a feeling of intense pleasure are gaining popularity.
3D stickers have become very popular with those who keep a journal. These stickers also double as puzzles, requiring no glue and allowing users to put them together in a fun way, turning the decorations into interactive toys.
In the Toys section, bag charms with various designs are omnipresent. Furthermore, sofa cushions in the shape of animals in a nonchalant and lying position add a soothing touch. Filled with weighted, eco-friendly glass beads, they provide a gentle hugging sensation, providing comfort and relaxation.
Emotional comfort across categories
Emotional comfort has also manifested itself in children’s and pet products.
A duck-shaped toy, designed for babies and young children aged 6 to 36 months, has attracted the interest of foreign buyers. Simulating the movements of a real duck through head movements and waddling, accompanied by lights, sounds and voice instructions, this toy promotes crawling, early learning and emotional reassurance. Educational and soothing bedtime modes feature music, stories, nursery rhymes and bilingual content, helping to promote development and provide a sense of security.
Meanwhile, the Pet Food and Products section demonstrated that emotional needs also extend to pets. From creatively designed cat climbing structures to automatic interactive toys, exhibitors presented products intended to enrich the daily lives of pets and strengthen the bond between animals and their owners.
As consumers increasingly seek products that provide both emotional and practical benefits, Phase 3 of the 140th Canton Fair provides insight into changing lifestyles and expectations. The message conveyed by “Beauty of Life” is clear: well-being is no longer defined solely by utility, but also by products that provide comfort, social connection and happiness.
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https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16
