AI takes center stage as Huanyu expands global reach
/PRNewswire/ — The 42nd MIPCOM Cannes opened on October 12 at the Palais des Festivals in Cannes, France, focusing on branded entertainment, AI-generated content, drama mini-series and vertical video. Huanyu Entertainment introduced new productions, including Shadows of Desire et Echoesand participated as a featured partner at the AI Entertainment Forum on October 14, discussing the monetization of AI content.
Chinese productions highlight cultural heritage and visual aesthetics
Huanyu Entertainment: The 42nd MIPCOM Cannes On-site Photos & Production Posters
The China Pavilion, organized under the auspices of the Information Office of the State Council and the National Radio and Television Administration (NRTA), highlighted industrial innovation under the theme “Brilliant China, Smart Innovation for the Future.” Huanyu has presented productions including Shadows of Desire et Echoesshowcasing Chinese cultural heritage, distinctive visual aesthetics and high production standards.
Huanyu met with representatives of dozens of international platforms and professional organizations. HeYoulin, Consul General of China in Marseille, and ShiZhiyan, Head of International Cooperation of NRTA, visited the company’s booth and met YangLe, co-founder and general manager of Huanyu. They praised the company’s efforts to reach an international audience and develop innovative content.
AI forum examines content production and monetization
AI-generated content (AIGC) featured prominently at MIPCOM, including its implications for production and revenue models. At the China New Productions Showcase on October 12, Huanyu’s distribution manager introduced the AI-produced series Palace: Forbidden Scent.
At the forum on October 14, Huanyu, the only major Chinese partner, presented “Exploring AI Content Monetization”, describing its work in AI-assisted production, creation and reuse of digital assets, production efficiency and commercialization.
Expanding the international reach of Chinese content
Huanyu’s international strategy encompasses storytelling, talent, intangible cultural heritage and intellectual property. The series Story of Yanxi Palace (The History of Yanxi Palace) has been translated into 15 languages and reached more than 90 markets; Winter Begonia became the first Chinese drama with a Peking opera theme to enter North America; Delicacies Destiny was Disney+’s first Chinese-language series; And Legacy was HBO’s first Chinese original production. The Double became the first Chinese-language series to be released simultaneously on Netflix and Disney+, topping the charts in many countries. Feud entered the viewing charts of 15 countries and regions, while Glory It was distributed on more than 20 Marches.
Huanyu plans to expand its international distribution and develop new approaches to bringing Chinese stories to global audiences.
