/PRNewswire/ — At IFA Berlin on September 4, CHiQ launched its new range of artificial intelligence (AI) home appliances, including televisions, refrigerators, air conditioners and washer-dryers. Rather than focusing solely on technical specifications, the brand demonstrated how AI is integrated into everyday household routines, marking a shift from technological innovation to everyday experiences and reflecting its parent company, Changhong,’s continued focus on localization in global markets.
To meet diverse household needs, CHiQ is incorporating AI into a growing number of everyday situations. Its line of RGB MiniLED TVs with AI integrates an AI sports platform, transforming the TV from a traditional screen into an interactive hub for home exercise and shared activities. The air conditioner features AI human presence radar that detects users’ location and habits to adjust airflow dynamically. Meanwhile, the AI refrigerator and washing system use smart sensors and monitoring to help users more proactively manage food freshness and laundry cleanliness.
On the opening day of IFA, Grundig, strategic partner of CHiQ and European brand of high-end home appliances, presented a new line of products that includes televisions, refrigerators, washer-dryers and air conditioners. This presentation represents a further extension of Grundig’s brand development and product strategy, and points to a new direction for the company in European and global markets.
In recent years, CHiQ has focused on simplifying everyday household tasks through smart innovation. The brand has introduced a virtual giant panda as an interactive AI assistant, bringing warmth and personality to its smart TVs and other AI-powered home appliances, while naturally incorporating distinctive elements of Chinese culture into the user experience.
Skiing has become another link connecting CHiQ to the European lifestyle. During this same period, the brand has strengthened its presence in Europe as the official data partner of the FIS Ski Jumping World Cup. These efforts have deepened CHiQ’s relationship with consumers in Europe and around the world. At the same time, the brand incorporates the speed of skiing and the essence of winter sports in its products, bringing technology closer to the lifestyle of users.
Behind these initiatives lies a broader change: CHiQ is boosting its localization efforts. From product experiences and brand communication to sports, culture and other aspects of local life, the company is establishing more diverse touchpoints as it expands its presence in Europe. Beyond simply entering foreign markets, CHiQ seeks to integrate into them, aligning its global expansion with the local markets it serves.
About CHiQ
CHiQ, one of the world’s leading manufacturers of consumer electronics and home appliances, is redefining industry standards with innovative products, smart technologies and a growing commitment to corporate social responsibility. Its influence continues to expand in global markets, especially in Europe.