/PRNewswire/ — On September 4, during the IFA trade fair in Berlin, CHiQ presented a new range of home appliances using artificial intelligence (AI), including TVs, refrigerators, air conditioners and washer-dryers. Instead of focusing solely on technical parameters, the brand showed how AI can support the everyday functioning of a household. Thus, CHiQ emphasized the transition from mere technological innovation to practical user experience and the consistent commitment of the parent company Changhong to adapt its offer to the needs of local markets.
To better respond to the diverse needs of households, CHiQ uses AI in an increasing range of everyday applications. RGB MiniLED AI TV TVs are equipped with an integrated AI Sports Platform, which transforms a traditional TV into an interactive center for home physical activity and spending time together. The air conditioner uses AI Human Presence Radar technology that detects users’ location and recognizes their habits to dynamically adjust the airflow. In turn, an AI-powered refrigerator and clothing care system intelligently monitors their condition, helping users better keep food fresh and clothes clean.
On the opening day of IFA, Grundig, a strategic partner of CHiQ and a European brand of premium home appliances, presented a new range of TVs, refrigerators, washer-dryers and air conditioners. This presentation is the next stage in the development of the Grundig brand and the implementation of its product strategy, at the same time setting a new direction for operations on European and global markets.
In recent years, CHiQ has been focusing on making everyday household chores easier with smart solutions. The brand introduced the virtual giant panda as an interactive AI assistant that makes the use of smart TVs and other AI-powered devices more friendly and engaging, while naturally introducing distinctive elements of Chinese culture into the user experience.
Skiing has also become an important element in building the CHiQ brand’s bond with European consumers and their lifestyle. During the same period, the brand strengthened its presence in Europe as the official data partner of the FIS Cup Ski Jumping World Cup. These activities have allowed CHiQ to strengthen relationships with consumers in Europe and around the world. At the same time, the brand draws inspiration from the dynamics of skiing and the nature of winter sports, creating products that are better suited to the lifestyle of users.
Behind these actions is a broader change: CHiQ is increasingly focusing on adapting its offer to the needs of individual markets. By developing its presence in Europe, the company is becoming more and more in tune with local realities – through its product offer, brand communication, sports and culture. CHiQ is no longer limited to its presence on foreign markets, but strives to become an integral part of them and respond to local needs and conditions as best as possible.
CHiQ
CHiQ, one of the world’s leading producers of consumer electronics and household appliances, sets new directions in the development of the industry, combining innovative products and intelligent technologies with a growing commitment to corporate social responsibility. The brand systematically strengthens its position on global markets, especially in Europe.